When it comes to social media marketing, many businesses feel overwhelmed. They don't have the time or resources to devote to a social media campaign and don't know where to start. That's where an expert social media marketer comes in. An expert knows the best platforms to use and how to engage your target audience. You likely don't have the time or knowledge necessary to create successful social media campaigns - that's why you need an expert! By outsourcing your social media marketing, you can rest assured that your campaigns will be executed flawlessly and reach your target market.
The social media landscape is constantly changing. What worked yesterday might not work today. As a business, you need to be agile and adaptable to the changes, or you'll risk being left behind by your competition. A social media marketing expert will always be on top of the latest changes and can quickly adapt your campaigns to take advantage of new opportunities. Let's dive into why you should outsource your social media marketing needs.
Expert knowledge of Social Media Platforms
A social media marketing expert will know the best platforms for your unique situation. They understand which social media sites your target market is using and how to reach them. They also know how to create content that resonates with your target audience. This knowledge comes from years of experience working in the field and keeping up with the latest changes in social media platforms and trends.
An expert social media manager will work with you to set your social media marketing strategies. They'll have deep insight into your marketing efforts and which social platforms will be most effective. They'll see your marketing goals and where you're setting your sights. If your end goal is lead conversion, they'll work with you to implement your SEO (search engine optimization) and your social media presence to build brand awareness. They may suggest which platforms to use, like LinkedIn for B2B companies, TikTok for B2C businesses, or other social networks best equipped for your needs.
Social media marketing experts spend their time on social media all day, every day. They will have the specific know-how to build up your target market quickly. Spending so much time on social media platforms shows the experts where the growth opportunities come from and where there is room for improvement. Even with a digital marketing team, you need a social media marketing expert to impart the most accurate and necessary data.
You Don't Have Time for Social Media Marketing
As a business owner, you likely don't have time to invest in creating social media marketing campaigns. You're too busy running the day-to-day operations of your business! Outsourcing your social media marketing can free up your time to focus on what you do best - running your business. Let an expert handle your social media marketing so you can focus on growing your company.
Content creation is a large part of a social media marketer's job. And that content creation isn't always an easy process. Content marketing takes unique skills and creativity to produce content that engages and builds rapport with potential customers. Content creation can be different types of content like visual content, audio content like podcasts, or written content like blog posts or articles. The social media marketer skills necessary for content creation are often intangible, and not everyone has them. They may be skilled at copywriting, or digital marketing design, or even specialize in Facebook Ads. So many social media marketer skills come into play with social media marketing.
An effective social media marketing campaign will require hours of preparation and dedication. You first need to plan the content strategy; what social media channels will you use, and what types of content will you push? What are the goals for the campaign? How many followers do we need to engage to reach your goal? These aren't easy questions to answer without an expert social media marketer. A social media specialist will know the best way for your personal brand to succeed.
In addition, you'll need to monitor social media metrics; another aspect most business owners just don't have the time to devote to. It can take years of experience to make sense of social media users and their online habits. Your social media marketing expert will have the tools and knowledge to disseminate those social media metrics in a digestible format. The data analytics will show your social media manager what they are doing well and what needs improvement.
Save Money by Outsourcing a Social Media Marketing Expert
Outsourcing your social media marketing to an expert can actually save you money in the long run. Sure, you'll need to pay a marketing agency to manage your social media accounts, but this is a fraction of the cost of hiring a full-time employee. When you outsource your social media marketing, you only pay for your needed services. You're not responsible for providing benefits or paying taxes on an employee. Outsourcing saves you the money and headache of onboarding a new employee and the costs associated with overhead. There's no desk occupied by your social media marketing expert, only on-demand social media marketing expertise.
In addition, social media marketing experts already have the tools and software necessary to run successful campaigns. This could be costly if you were to purchase these tools yourself. Social media marketing experts also have access to discounts and deals on various software and tools - something that's difficult for businesses to come by. Before signing any deals with a social media marketing expert, ask about their software and if they have premium access to the necessary tools. You will find that, more often than not, you'll have much better insight into your social media practices with these powerful tools your expert uses.
Increase Your Social Media Response Time
Consider this - a potential customer reaches out via social media to ask for a recommendation on a product you carry. Without a social media marketing expert, you may not even know that customer reached out. By the time you've seen the message and responded, they've moved on to your competitor. A recent study by Sprout Social shows that 76% of US consumers expect a response time from a company within the first 24 hours.
It's not enough to just be available on social media anymore; consumers expect someone to answer them quickly when they reach out to companies via social media. It's another way to get in front of your target audience, and a powerful one at that. By outsourcing your social media marketing to a marketing agency, you'll have a faster response time than using an internal employee. Their time may be tied up in other company projects while your outsourced social media marketing expert is focused on your social media alone.
Scale Your Digital Marketing Goals
As your business grows, so do your marketing goals. What worked for social media when you only had 100 followers isn't going to work when you have 1000 or even 10000 followers. You'll need to adjust your strategy and create new content to appeal to this larger audience. A social media marketing expert can help you set these new goals and put a plan in place to reach them.
With an outsourced social media manager, you can quickly scale your goals to include more of an online presence with a detailed marketing plan. You will no longer need to watch your social media analytics while you have an outsourced marketing manager. They will help scale your business in the direction you want.
Think about your business goals for the next year. How can social media help you achieve those? Do you want to increase brand awareness, website traffic, or conversion? A social media marketing expert will be able to take your goals and craft a social media marketing strategy that will help you reach them. They'll be able to show you how social media can help and what platforms will work best for your business.
Get Ahead of Your Competition
Your competition is already using social media marketing, whether they have a social media marketer or not. It's no longer a question of if you should use social media for your business but how you should use social media. By outsourcing your social media marketing to an expert, you'll be able to get ahead of your competition. They'll be able to help you create content that resonates with your target market and engages them on a deeper level. If your competition uses visual content, your outsourced social media manager will know how to pivot your social media marketing strategy to include more visual content or to start using TikTok to push your new product.
If you're not using social media or not using it effectively, you're losing out on potential customers. It's time to take your social media marketing seriously and invest in an expert who can help you create a strategy that works. A marketing agency dedicated to your social media channels will take your business to new heights.
For more about social media marketers, check out this blog!