Before we know it, 2023 will be upon us. Is your company ready? Do you have a marketing strategy outlined for the new year?
If you’re like most of our clients, chances are good you are scrambling to strategize for next year’s SEO, social media platforms, and creative content marketing efforts. From LinkedIn to TikTok, you’ll need solid marketing campaigns in order to compete in an economic climate heavily fixated on the big R (recession) and still recovering from the COVID-19 pandemic.
Fortunately, these marketing statistics can help you to optimize your conversion rates, brand awareness, and ultimately, your profits.
83% of businesses will use social media for marketing in 2023
This should come as no surprise, but social media marketing is a must for your 2023 marketing plan. Social media, when done right, is without question one of the most effective marketing tools available. In just a few short years, it has completely changed the landscape of advertising, giving businesses of all sizes a level playing field.
Today, social media is an essential part of any marketing strategy, and that trend is only going to continue. A recent survey of marketing professionals found that 83% of businesses will be using social media for marketing purposes by 2023. This means you’ll need to do the same if you want to be present when customer are making purchasing decisions.
Social media offers a number of advantages for businesses, including improved reach, increased engagement, and lower costs. As more businesses recognize these benefits, it's likely that the use of social media for marketing will continue to grow.
Bored with your social media strategy? Did you fail to get the returns you wanted in the last year? Marketing stats suggest that you may jus need to try another approach. For instance, have you shared infographics, videos, or podcasts on social media? Do you work with influencers? Do you use newer platforms, like TikTok, to reach millennials and Gen Z? The world of social media marketing is so vast that chances are very good there are untapped opportunities for your brand. Stills struggling? We can help you find the best strategy for you!
Email marketing will still be the most effective way to reach customers, with a ROI of $38 for every dollar spent
As the world becomes increasingly digital, businesses are forced to adapt their marketing strategies to reach consumers where they are spending the majority of their time: online. Although there are a multitude of ways to reach consumers through digital channels, email marketing continues to be one of the most effective, with a ROI of $38 for every dollar spent.
Email allows businesses to send highly personalized messages straight to the inboxes of their customers, and with near-perfect deliverability rates, businesses can be confident that their message will be seen by their target audience. Additionally, email marketing is an extremely cost-effective way to reach consumers, making it an attractive option for businesses on a tight budget.
Automation in email marketing is a tremendous way to follow up with potential customers. If you share high-quality content with those who have found you and converted via landing pages or on social media, you can keep those internet users in the fold with a great email content marketing strategy. Marketing teams should focus on email engagement rates and other metrics to get the most out of this marketing channel. Tools like Mailchimp, HubSpot, and Convertkit go a long way toward helping you get more new customers out of your email marketing efforts.
As consumer behavior shifts, businesses that fail to adapt their marketing strategies will be left behind. Email marketing provides an essential way for businesses to stay connected with their customers and continue driving sales in the digital age.
43% of businesses will use AI to personalize their customer interactions
The use of artificial intelligence (AI) to personalize customer interactions is becoming increasingly popular. By using AI to analyze customer data, businesses can gain insights into customer preferences and tailor their interactions accordingly. This personalized approach can be used to improve customer satisfaction, loyalty, and retention.
Moreover, AI initiatives can also help businesses to identify up-selling and cross-selling opportunities. In a recent survey, 43% of businesses said that they planned to use AI to personalize their customer interactions in the near future. This suggests that AI is set to play a major role in the future of customer service, particularly as the use of mobile devices continued to increase.
AI is still fairly new to the marketing game, but these tools are extremely powerful and should be part of your marketing budget. You’ll want to get some tools and processes that work for you in place before your competitors beat you to it and outpace you in new acquisitions.
Live video will continue to grow in popularity, with 78% of businesses using it by 2023
In recent years, live video has exploded in popularity, with platforms like Facebook Live and Instagram Stories making it easy for anyone to broadcast themselves in real-time. This marketing trend shows no signs of slowing down, with 78% of business respondents expected to use live video content by 2023.
Video content has been a favorite in the B2C space and for influencers for some time, but it’s increasingly becoming a type of content that B2B marketers employ, too. You can apply many of the same strategies that B2C and influencer marketing use when preparing your B2B live video strategy for 2023.
There are many reasons for this growing popularity. First, live video is an intimate and immediate way to connect with an audience. It provides viewers with a behind-the-scenes look at your business and gives them a chance to ask questions and offer feedback in real-time.
Second, live video is cost-effective and easy to produce, making it an attractive option for businesses of all sizes. Finally, live video is highly shareable, giving businesses a way to reach new audiences and build their brand. As live video marketing continues to grow in popularity, it's clear that it will play an increasingly important role in the marketing mix.
In general, video should be a part of your content strategy anyway. Since YouTube is owned by Google, any videos you create, share, and properly optimize there will boost your search engine rankings.
Voice search will account for 50% of all internet searches by 2020
According to a recent study, voice search will account for 50% of all internet searches by 2020. This is a significant increase from the current level of around 20%. The study found that the biggest driver of this growth is the increasing use of smart speakers, such as Amazon Echo and Google Home.
These devices allow users to search the internet using natural language queries. In addition, the study found that the accuracy of voice recognition technology has also improved dramatically in recent years. This has made voice search more convenient and user-friendly, which is likely to further boost its popularity.
With the rapid growth of voice search, it is clear that businesses need to start optimising their website for this new technology. Otherwise, they risk being left behind in SEO and lead generation.
Mobile commerce will make up 73% of all online sales by 2021
The days of shopping exclusively in brick-and-mortar stores are long gone. Thanks to the increasing popularity of ecommerce, shoppers now have the convenience of being able to purchase items from the comfort of their own homes. And with the rise of mobile commerce, they can do so even while on the go.
Mobile commerce is expected to hit $620.97 billion, or 42.9% of ecommerce, by 2024. This is due in part to the increasing number of people who are using their smartphones to make purchases. It’s not just millennials or Gen Z anymore; buyers of all demographics are heavily dependent on their phones. But it's also due to the fact that mobile commerce offers a number of advantages over traditional ecommerce.
For one thing, it's more convenient. Shoppers can browse and purchase items while they're in line at the grocery store or waiting for an appointment, making for a superior customer experience. In addition, mobile commerce is often faster and easier than traditional ecommerce, since shoppers can simply enter their payment information into their smartphones rather than filling out lengthy checkout forms on a desktop computer.
And with features like geotargeting and push notifications, mobile commerce apps can provide a more personalized shopping experience than even the most well-designed website. There's no doubt that mobile commerce is on the rise, and there's no telling how high it will go.
These are just a few of the trends that we can expect to see in digital marketing over the next few years. With so much change on the horizon, it’s more important than ever for businesses to stay ahead of the curve and use the latest technologies and strategies to reach their customers.
Are you ready for these changes? Do you have a plan in place for how you will adapt your marketing strategy as these new technologies emerge? If not, don’t worry – our team is here to help. Contact us today to learn more about our digital marketing services and how we can help you capitalize on these exciting trends for 2023!