SEMRush is an online software platform used primarily for keyword research and online ranking data. Individuals, businesses, and marketing professionals use it for all kinds of purposes, and it can absolutely help with marketing efforts. SEMRush has many helpful marketing tools that, when used correctly, can help you stand out from the competition. They'll help you evaluate how you can best utilize the service to improve SEO or meet other marketing goals.
What Is SEMRush?
In basic terms, SEMRush helps users evaluate and improve their SEO (search engine optimization). Its tools are applicable site-wide and for individual pages hosted within a single domain. SEMRush provides you with information that would be impossible to glean independently. It helps you understand what members of your target audience are searching for online and how you can tailor your specific content to fit those needs.
SEMRush understands how search engines, especially Google, the world's most utilized search engine, compile and rank results on SERPs (search engine results page). It is well-established that internet users almost always click on one of the top results on SERPs. To drive traffic to your website, you must prioritize SEO. If you're not thinking about SEO, your online marketing strategy is incomplete and probably largely ineffective.
Now that you know why search engine optimization is so critical and how SEMRush plays into that, you can examine some of the most useful SEMRush marketing tools and how to implement them.
SEMRush's Key Marketing Tools (and Why They Matter)
The best tool to start with is domain analysis. SEMRush's domain analysis runs analytics on your entire website domain. It provides all kinds of stats and information, including the number of visitors to the site, top-performing keywords, and advertising statistics. These factors contribute to an overall authority score that can help you measure your performance against your competitors. The data you receive with a domain analysis can help you immediately improve your site to drive more traffic to it. In addition, you can utilize the keyword research tools, which are helpful for your main page, individual pages, and blog posts.
Keyword research helps you understand what terms people search for within particular topics. For example, if you're writing an article about summer clothing, some of your keywords and phrases would include "sun dresses," "cute summer outfits," and "beach outfits." You now know you need to incorporate those terms into your article to drive more organic traffic to your website.
Many other tools are available on SEMRush, including backlink research and tracking. This tool can help you find other authoritative websites that you can approach for backlinks to your own. Backlinks help increase activity on your website by directing people there. It also boosts your authoritative score, which factors into search engine algorithms and helps your website rank higher on SERPs.
Can I Use SEMRush for Free?
You can try SEMRush for free, but unfortunately, it is a paid service. SEMRush pricing is somewhat flexible, though it is an expensive service. The cheapest way to access SEMRush is by signing up and paying for a year up-front. Their lowest tier service, Pro, is offered at $119.95 per month. To access all of their features, you'll need a business plan, which costs $449.95 monthly. These prices are comparable to SEMRush's top competitors.
If your website traffic or online sales have plateaued or even declined, it's time to revisit your internet marketing plan. Online marketing is quickly surpassing all other types in terms of return on investment. That means that even though services like SEMRush can be expensive, the benefits more than pay off in the end.
Reach out to the professionals today at Wordsmyth Creative Content Marketing to help you with your digital marketing needs.